Know Your Numbers:

The 6 Essential Financial Terms Every Business Owner Should Understand

Managing your finances is more than just tracking expenses — it’s about understanding the numbers that tell the story of your business. These six basic financial terms will give you a clear picture of how your business is doing, where you stand, and what actions to take next.

No finance background needed — just simple explanations that make sense.

ASSETS

What Your Business Owns

What it means:
Assets are anything of value that your business owns. These are the resources you use to operate and grow.

Examples:

  • Cash and bank accounts

  • Equipment (like laptops, tools, printers)

  • Property or land

  • Money owed to you by clients (receivables)

Why it matters:
Your assets show the value your business is holding and can help when applying for loans or planning for growth.

💡 Tip:
Keep a list of your major assets and update it yearly — especially for things that depreciate like equipment and vehicles.

LIABILITIES

What Your Business Owes

What it means:
Liabilities are your debts and obligations. These are amounts you owe to others — now or in the future.

Examples:

  • Business loans or credit cards

  • Unpaid bills to vendors or suppliers

  • Taxes owed

  • Rent or lease payments

Why it matters:
Too many liabilities can put your business at risk. Managing them wisely helps protect your cash flow and credit.

💡 Tip:
Organize your liabilities into short-term (due within a year) and long-term (due later). This helps with planning.

NET WORTH

Your Business’s True Value

What it means:
Your net worth is the difference between what you own and what you owe.

Formula:
Assets – Liabilities = Net Worth

Example:
If your assets are ₱665,000 and your liabilities are ₱325,000, your net worth is ₱340,000.

Why it matters:
A positive net worth means your business is building value. A negative one is a sign to reassess or make changes.

💡 Tip:
Check your net worth every quarter. It’s like your financial report card.

CASH FLOW

Money In vs. Money Out

What it means:
Cash flow tracks the money coming in (sales, income) and going out (expenses, bills). It’s not just about profits — it’s about having cash when you need it.

Examples of inflow:

  • Sales

  • Client payments

Examples of outflow:

  • Rent, supplies, software subscriptions

  • Loan payments

Why it matters:
You could be profitable on paper but still run out of money to pay your bills — that’s why healthy cash flow is crucial.

💡 Tip:
Always know your monthly inflow and outflow. 

PROFIT & LOSS Statement (P&L)

Are You Making Money?

What it means:
This financial report shows your income and expenses over a period (usually monthly or quarterly), so you can see whether you’re profitable.

Basic formula:
Income – Expenses = Profit (or Loss)

Why it matters:
This tells you what’s working (and what’s not). You’ll use this report to make decisions, set goals, and prepare for taxes.

💡 Tip:
Review your P&L monthly to stay in control of your business direction.

BALANCE SHEET

A Snapshot of Financial Health

What it means:
A balance sheet shows your assets, liabilities, and net worth at one specific point in time.

Formula:
Assets = Liabilities + Equity

Why it matters:
This report helps you see your big-picture financial standing. It’s what lenders or investors use to assess your business stability.

💡 Tip:
Review your balance sheet at least quarterly to track your financial progress.

 

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📌 Final Thoughts

Understanding your numbers doesn’t make you less creative — it makes you a more powerful entrepreneur.

Start with the basics. Review your key reports regularly. And don’t be afraid to ask for support if the numbers feel overwhelming — clarity is what builds confidence.

Let’s make your business goals happen—starting with a conversation.